Social Media Ads

Unicef annualy gives their donors and subscribers a book full of recipes and shares it for free binging the families new ideas to eat healtier

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Cuentos que cuidan

Same as before, 'Cuentos que cuidan' is a data catching campaign, focused in giving Stories for childrens to the new subscribers. People loved the video because it felt like the book was alive.

Working with Unicef was a very different journey, where all the comunication was focused in new donors, some fun colorful and light comunication as I show up here, but also very shocking, crude and touching comunication. As a designer is difficult to handpick the perfect images that would impact the audience but also protect the vulnerability of every children.

Digitas x Unicef

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