Meta Ads

During my time at Keep, I worked on the creation and optimization of digital advertising campaigns on Meta platforms. My role combined creative ideation with hands-on production — from designing and editing static and video ads to applying learnings from the performance of past campaigns. The main objective was to increase lead generation and application submissions through performance-driven creative assets.

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ASMR Cuttin Cards

A simple yet mesmerizing video that surprised us all — it broke every record for application submissions at Keep. With its playful ASMR twist, it quickly became the best-performing creative of the campaign and left the whole team amazed at the results.

The Squirel Heist

A playful and attention-grabbing video ad that delivered outstanding results, reaching an average engagement of over 6 seconds per view. Its humorous storytelling and dynamic pacing made it one of the top-performing creatives of the campaign.

Working with Keep was a truly challenging and rewarding experience. The main communication goal was to make it clear to potential clients that Keep is a bank for businesses, not for individuals. Finding the best way to convey this message required constant learning and iteration. As a designer, it pushed me to create visually attractive, scroll-stopping pieces that not only captured attention but also delivered results. Within just two months, we were able to raise application submissions and approvals to record numbers for the brand. Achieving this goal was both demanding and exciting, and definitely one of the most fulfilling challenges I’ve faced.

Javier x Keep

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